Printbanners4less: BlogBloghttps://www.printbanners4less.com/Fri, 29 Mar 2024 09:33:18 GMTurn:store:1:blog:post:4https://www.printbanners4less.com/media-for-trade-show-banners-which-to-chooseMedia For Trade Show Banners: Which To Choose?<p><strong><img src="/Content/Images/uploaded/different-media.jpg" alt="media for trade shows" width="752" height="393" /></strong></p> <p><strong>A Brief Review Of The "Pros And Cons" Of Various Trade Show Banners Substrates</strong></p> <p>As the trade show display world has advanced, so have the capabilities of large-format printers, which now allow printing on all sorts of different medias. Depending on the intended use, there are a few different banner substrates that are generally regarded as "unique", but figuring out which one will work best for your display is not always the easiest task. In today's advice article we take a look at the primary options, as well as positives and negatives for each.</p> <ol> <li><strong>Vinyl: </strong>Is by far the most widely used material for trade show banners. The main benefits of vinyl are that it's very inexpensive and can be used in a variety of applications; prints tend to be crisp and cleaning is easy. However, there are a couple of downsides. The first is that, outside of retractable banner stands, vinyl is hard to travel with. It can crease somewhat easily, which effectively ruins the overall look, and it tends towards the heavier side in weight. Additionally, vinyl trade show banners look as common as they are - if you're trying to create a more modern-looking display or booth area, vinyl is probably not the best choice.</li> <li><strong>PVC:</strong>&nbsp;which is a very thin and usually rollable plastic, is used most often for pop up displays and truss-based trade show exhibits. When used properly, PVC creates a very bright and vibrant print, and it is excellent for basically any displays that call for curved panels (due to its semi-rigidity). That being said, PVC does have some negative qualities. The first is that PVC is one of the costlier substrates when it comes to trade show banners, and it is probably the most difficult to travel with because it cannot be folded down; the best storage method is to roll the banners, but this typically requires additional storage cases, which come at a greater cost both to purchase and to ship.</li> <li><strong>Knit-Polyester Dye Sublimated Fabric:</strong>&nbsp;The newest "kid on the block," knit-polyester fabric is fast becoming the material of choice for trade show banners. It is incredibly lightweight and can be folded down tightly for storage (wrinkles can be removed just by spraying with water and hanging, similar to an article of clothing). The are printed using dye-sublimation, which puts the ink actually into the fabric as opposed to on top of it as with vinyl and PVC. This makes for a long-lasting print that usually does not dull over time. Knit polyester is relatively inexpensive, as well, however if you have a display where curved panels come into play, fabric will make for a difficult installation. Trade show banners come in all shapes, sizes, and materials these days. By evaluating which material is right for your display before purchasing, you'll be sure to have the sharpest looking booth possible</li> </ol>urn:store:1:blog:post:3https://www.printbanners4less.com/matte-banners-vs-glossy-bannersMatte Banners vs Glossy Banners<p><img src="/Content/Images/uploaded/fullbleedvglossy.JPG" alt="" width="850" height="340" /></p> <p>&nbsp;</p> <p>The process of production of custom vinyl banners is not simple. It can be divided into a number of stages. The first stage is the choice of the place, where a banner should be located. The surface should be measured and the data should be provided to the producer (Everything you need to know, n.d.). If a client cannot easily reach the area for measuring it, the banner company may help him or her. It is important for the producer to know whether the banner will be located inside or outside, because this information will give him or her a chance to offer the accessible options of the banner quality and of the corresponding fixing methods (Everything you need to know, n.d.). It is impossible to produce a custom vinyl banner without the described information.</p> <p>The next step is choosing the quality of a banner. As it is stated in Everything you need to know (n.d.), "vinyl banners are highly portable, maneuverable, and can be used virtually anywhere." (para. 6). Besides choosing a multi-layer vinyl, it is important to choose high-quality inks and high printing resolution (approximately 300dpi), especially if the banner is located outside (Everything you need to know, n.d.). As it was stated in the paper, a client may choose his or her design for a custom vinyl banner. However, it he or she does not have any time or desire to do it, a banner producer will order the help of its designers.</p> <h3>Matte Banners vs. Glossy Banners</h3> <p>Specialists in printing definitely know that there are two possible types of banners &ndash; matte and glossy. Usual people, who pay attention to banner advertising outside or inside their offices, may confirm this fact. There are some reasons for clients to choose to order banners with matte or glossy finish and printing companies should be ready to explain these differences to them. The first difference between glossy and matte banners lies in the glare effect (Gloss vs. matte banners, n.d.). When people look at matter banners, they do not have this glare effect: "a matte finish is constructed to soften this all too annoying glare effect that gets in the way of viewing signage." (Gloss vs. Matte banners. N.d., para. 2). A painting or phrase on a glossy banner is shining and it can be difficult to evaluate or read it from certain angles.</p> <p>The first difference between matte and glossy banners originates a number of accompanying discrepancies. They are related to the fact that matte banners are mostly located outside and glossy banners are ordered for inside advertising. Moreover, the choice of an object or words to be put on a banner also depends on the type of the chosen finish. Bright pictures do not require any glare. In contrast, some small objects and unclear signs with bad resolution will look better on the glossy surface (Eveyrthing you need to know, n.d.). The choice of a matte or a vinyl banner depends on the desire of the client and on the recommendations given to him or her by the producer company.</p> <h3>Recommended Use of Matte Banners</h3> <p>It was already determined that matte banners look much better outsider than their glossy variants. Banner producers combine matte finish with other banner qualities to offer a perfect combination to the clients. Thus, rip-resistant matte custom vinyl banners are considered to be durable and are often ordered: "The no-glare matte nature of this banner style is great for situations where the banner may be used as a backdrop for taking photos or displayed underneath heavy lighting." (Matte banners, n.d., para. 3). Therefore, matte banners are recommended for indoor festive occasions, conferences and anniversaries.</p> <p>There are more occasions for which matte banners can be used. When the information on matte banner is considered to be important for the public and the producers of the banner or clients want people to read this writing, matte finish will be the best choice (Matter banners, n.d.). Thus, matter banners of high quality can be used for trade exhibitions or presentations, when they will contain important advertising information. Matte banners of high-quality do not look cheap, but make an impression of an expensive advertising technique.</p> <p><strong>Recommended Use for Glossy Banners</strong></p> <p>There are some occasions for which glossy banners are recommended. It is possible to use a glossy banner to attract people's attention to some small and not very bright product. It can be a technique to encourage them to read its characteristics. However, it is not the only option, which can force a client to order a glossy banner. The most important thing is to remember that, actually, it is a matter of taste and both matte and glossy banners can suit perfectly for the same occasion, depending on the place of its organization.</p> <p>Over-sized glossy banners with the weight of 10 oz. or 13 oz. will look good outside on a large surface or inside in big halls. It is important to note that the background foundation of a banner will still be matte and the ink finish will be glossy (Matter banners, n.d.). Such banners can last outdoors from three to five years and can be taken away and hung back any time (Matte banners, n.d.). These huge durable glossy banners can be used for big conference halls, where many people are gathered or outside to present big-scale events like world beauty contests, Eurovision, football matches and others. They look bright and festive.</p> <h3>How to Choose between Glossy and Matte Banners</h3> <p>It is determined that the choice between glossy and matter banners is mostly conditioned by an individual desire of a client, However, if a producer of custom vinyl banners is a real professional, he or she will always explain, which option will be the best. The prices of glossy and matter banners do not significantly differ and this fact should not be taken into consideration, when choosing a banner. The most important factor is the quality of vinyl and of the ink.</p> <p>Some companies prefer not to print both matte and <a href="http://www.printbanners4less.com/custom-vinyl-banners" target="_blank">vinyl banners</a>. As it is written in Everything you need to know (n.d.), some banner producers consider glossy banners to be a bad option and do not advise clients to order them. The main explanation for this fact is the glare effect, which will be obvious, when looking at a glossy banner. However, this essay describes the occasions for which glossy banners can be the best and have a potential to represent and advertise some product or an event in the best way. Therefore, the question of choosing between matte and glossy banners will be easily solved, if a producer company offers both options and explains the pluses and minuses of each to the customer.</p> <p>To conclude, it is important to note that banner advertising is common nowadays and will stay popular in the future. It is good that banner producers offer many options to order custom <a href="http://www.printbanners4less.com/custom-vinyl-banners" target="_blank">vinyl banners</a>. Both matte and glossy banners of high-quality can perfectly fit for certain occasions, like the first group will be ideal for not very big audiences inside and for the outside surfaces and the second group will fit for big halls and occasions, when it is required to attract the public attention to some small, but useful products. If a banner is made of high-quality vinyl and with good inks, it can serve advertising purposes very well, being either matte or glossy.</p>urn:store:1:blog:post:1https://www.printbanners4less.com/how-a-blog-can-help-your-growing-e-commerce-businessHow a blog can help your growing e-Commerce business<p>When you start an online business, your main aim is to sell the products, right? As a business owner, you want to showcase your store to more audience. So, you decide to go on social media, why? Because everyone is doing it, then why shouldn&rsquo;t you? It is tempting as everyone is aware of the hype that it is the best way to market your brand.</p><p>Do you know having a blog for your online store can be very helpful? Many businesses do not understand the importance of having a blog because they don&rsquo;t have time to post quality content.</p><p>Today, we will talk about how a blog can play an important role for the growth of your e-Commerce business. Later, we will also discuss some tips that will be helpful to you for writing business related blog posts.</p><h3>1) Blog is useful in educating your customers</h3><p>Blogging is one of the best way by which you can educate your customers about your products/services that you offer. This helps you as a business owner to bring more value to your brand. When you provide useful information to the customers about your products, they are more likely to buy products from you. You can use your blog for providing tutorials in regard to the use of your products.</p><p><strong>For example:</strong> If you have an online store that offers computer parts. You can write tutorials about how to build a computer or how to make your computer&rsquo;s performance better. While talking about these things, you can mention products in the tutorials and provide link to your products within the blog post from your website. Your potential customers might get different ideas of using your product and will likely to buy products from your online store.</p><h3>2) Blog helps your business in Search Engine Optimization (SEO)</h3><p>Blog posts create more internal links to your website which helps a lot in SEO. Blog is a great way to have quality content on your website related to your products/services which is indexed by all major search engines like Google, Bing and Yahoo. The more original content you write in your blog post, the better ranking you will get in search engines. SEO is an on-going process and posting blog posts regularly keeps your site active all the time which is beneficial when it comes to search engine optimization.</p><p><strong>For example:</strong> Let&rsquo;s say you sell &ldquo;Sony Television Model XYZ&rdquo; and you regularly publish blog posts about your product. Now, whenever someone searches for &ldquo;Sony Television Model XYZ&rdquo;, Google will crawl on your website knowing that you have something to do with this particular product. Hence, your website will show up on the search result page whenever this item is being searched.</p><h3>3) Blog helps in boosting your sales by convincing the potential customers to buy</h3><p>If you own an online business, there are so many ways you can share different stories with your audience in regard your products/services that you offer. Talk about how you started your business, share stories that educate your audience about what&rsquo;s new in your industry, share stories about how your product/service was beneficial to someone or share anything that you think your audience might find interesting (it does not have to be related to your product). This kind of blogging shows that you are an expert in your industry and interested in educating your audience. It sets you apart in the competitive market. This gives you an opportunity to showcase your expertise by educating the visitors and it can turn your audience into buyers.</p><p><strong>Fun Fact:</strong> Did you know that 92% of companies who decided to blog acquired customers through their blog?</p><p><a href="http://www.nopcommerce.com/">nopCommerce</a> is great e-Commerce solution that also offers a variety of CMS features including blog. A store owner has full access for managing the blog posts and related comments.</p>